Reliable and Effective

World-renowned quality within reach.

Going back to the basics with our NORMA Whitetail line, now extended with NORMA’s classic soft point bullet Alaska. When hunting season starts, you want to be able to count on your ammunition. NORMA’s Whitetail line of ammunition is loaded with the highest quality brass that meets and exceeds the standard set forth by reloaders. NORMA Whitetail is designed to deliver the shot to shot performance you need to ensure your next hunt is always successful.

Soft Point™ 

NORMA's Soft Point is a popular classic among deer and big game hunters all over the world. It features a flat-based bullet which offers consistent accuracy every time. The exposed lead tip, coupled with a quick expanding lead core, results in fast knock down effect and deep penetrative performance, delivering all its energy in the vital organs.

Precision loadings 

NORMA Whitetail is loaded in Åmotfors, Sweden, with the same consistency and care as all NORMA Ammunition. 

Norma Brass Case 

NORMA Whitetail features NORMA's famous high quality brass cases which allow the shooter to maximize their investment in the NORMA Ammunition. The cases are well known for their superior consistency and high reloadability, due to the perfect blend of high quality copper and zinc, together with a long heritage of in-house developed manufacturing techniques.