Whether you hunt around the world or around the bend, Norma has an offering made for you. Our lineup is not just made based on our capabilities—it’s dedicated to your needs. We’ve been crafting ammunition for more than 115 years. More than a century of talking to hunters, learning from hunters and being hunters ourselves means Norma ammunition will deliver. This company started out of a need to feed families and ensure survival—and we haven’t forgotten about our origins.
We are Norma, and to us the pursuit of perfection is an everyday commitment. An eternal strive for a better, more precise, and more reliable shot, no matter if it’s about hunting, competition, or training.
In the small Swedish village of Åmotfors, in a northern forest region called Värmland, we’ve been developing and manufacturing absolutely top-notch ammunition for over 110 years. We continuously work to improve our products. At our ballistics department alone, 200,000 shots are fired every year, all in order to further improve quality and stay ahead of the game. Our gunsmith manufactures more than 200 rifle barrels a year in our workshop, for extensive testing of our ammunition. It’s a never-ending endeavor for perfection, barrel by barrel and bullet by bullet.
Our promise to you rests on all of this. Every time you squeeze the trigger, you should feel confident the product always delivers. Your skills and high demands are what triggers us to keep pursuing perfection.
In cooperation with the leading German rifle manufacturer Blaser, Norma has developed a brand-new generation of high-performance cartridges, the Blaser Magnums.
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Norma was founded in 1902 by the Enger brothers from Oslo, Norway, who had founded Norma Projektilfabrik A/S a few years earlier
Norma Precision is so much more than a producer of high quality ammunition. The facility has been responsible for key elements of progress in hunting and target shooting cartridges for more than half a century.
When the ambition is to produce components of top quality and cartridges with top precision, the starting point has to be that all raw material used and all the steps in the production are also of top quality.
For more than 100 years small arms ammunition has been manufactured at Norma Precision AB in Åmotfors. This means that more than a century of industrial tradition and know-how is supporting a very mature product, according to marketing theory. And most important, hunters’ and shooters’ experience has always had a strong influence.