About Norma

Norma has a rich history. Learn more about the company and its brand heritage, the different production departments and Norma’s philosophy.

How ammunition is made – Norma factory tour

Let us invite you to an exciting tour of the Norma factory! In this unique film we show the complete production process of a rifle cartridge. As never seen before, you can now follow 120 years of manufacturing experience from a crude brass cup to a finished premium product that promises outstanding performance, shot after shot. Get an inside look of where craftsmanship meets modern technology − in a world of finely tuned production processes that has been developed here in Åmotfors, Sweden since 1902.

Welcome to the world of Norma!