Reliable. Effective. Affordable.
World-renowned quality within reach

Going back to the basics with our Norma Whitetail line. When hunting season starts, you want to be able to count on your ammunition. Norma’s Whitetail line of ammunition is loaded with the highest quality brass that meets and exceeds the standard set forth by reloaders. Norma’s proven soft-point bullet, matched with our premium brass case allows for confidence in shot to shot performance. Norma Whitetail is designed to deliver the shot to shot performance you need to ensure your next hunt is always successful.

Soft Point™ 

Norma's Soft Point is a popular classic among deer hunters all over the world. It features a flat-based bullet which offers consistent accuracy every time. The exposed lead tip, coupled with an expanding quick lead core results in fast knock down effect and deep penetrative performance, delivering all its energy in the vital organs.

Precision loadings 

Norma Whitetail is loaded in Åmotfors, Sweden with the same consistency and care as all Norma Ammunition. 

Norma Brass Case 

Norma Whitetail features Norma's famous high quality brass cases which allows the shooter to maximize their investment in the Norma Ammunition.