120 years of Nordic ammunition
Since 1902, NORMA has been crafting premium hunting ammunition in Åmotfors, Sweden – combining over 120 years of Swedish precision engineering with continuous innovation to serve hunters worldwide.
From Swedish forests to Global Hunting Grounds
From the forests of Scandinavia to the plains of Africa, NORMA Ammunition is trusted by hunters who demand reliability, precision, and terminal performance. Our complete manufacturing process – from brass production to final assembly – takes place in our Swedish factory, ensuring consistent quality in every round.
The Allfather of Lead-Free Hunting Bullets
ODIN is NORMA’s next-generation monolithic hunting bullet, engineered for precision, consistency, and terminal performance at all ranges. Made from 100% copper and developed with NAFT technology
BONDSTRIKE™ is a high speed, flat trajectory projectile, developed with high precision and performance from short to long hunting ranges.
Bondstrike offers superb accuracy over long ranges and is the perfect choice for the hunter who needs a reliable bullet at a wider varity of ranges. This is NORMA's Formula 1 projectile in deisgn and technology and is used by the true experts who pushes their products to the absolute limits.
It’s time to upgrade your wardrobe with our awesome Norma products!
We offer a wide range of caps, t-shirts, sweaters, and much more – all designed to fit perfectly whether you’re out in the woods or strolling through the city. Don’t miss the chance to join our community and showcase your style with Norma. We promise, you won’t be disappointed!
Together we'll share knowledge and inspiration
Our concept, NORMA ACADEMY, is where we share our inspiration and knowledge in the demanding world of shooting. Our mission is to make you an expert, because experts make sure that they choose the right products for the job. It is not our place to say that we are the best. There are many excellent bullets to choose from in the world today. However, we believe that it is vital that you possess the knowledge needed in order to understand the subtle differences between those bullets. We want to be a part of your journey because we believe that succeeding together is the most satisfying feeling in the world. That satisfaction will keep us working hard every day for the next 120 years.
