We at NORMA want to be a part of your hunting year. Not only with ammunition but also with inspiration and knowledge that you can benefit from as a hunter. At NORMA Academy, we gather all the knowledge we have gained together with reliable and knowledgeable people. Articles, movies, recipes and other inspiration are updated regularly.
On this page you will find our different hunting series that deal with everything from epic journeys to cooking and game handling. In our series The Epic Hunt you get to follow us on epic hunting experiences, in the first season we're in Norway for a reindeer hunt beyond the ordinary. In the Field to Plate series you will find recipes and other inspiration with the meat in focus. In Dedicated Lead Free you will get to follow us along a educational journey about lead free ammunition, the journey starts with a visit in the NORMA factory followed by a buck hunt in Denmark.
We hope that we get to be a part of your hunt and that you find something to be inspired by.
/Team Norma
Being an ethical hunter is of great importance. This involves recovering wounded game. In this series, Team Norma member Steffen Foullon guides you through several shot analyses, and shows what to look for at the point of strike. A shot analysis will help you determine the next steps to take in order to recover the wounded game. Shot Analysis with Steffen Foullon is a unique and educative series, focusing on ethical hunting.
Lead-free has never before been a hotter topic in the hunting industry. In this documentary series, we get to follow Mette Karin Petersen, a passionate hunter from Denmark in her search for knowledge about lead-free ammunition. Everything from how a lead-free bullet is made to how it affects the way we hunt. Dedicated Lead Free is an informative film series focusing on knowledge, hunting, not the least wild game cooking. Get inspired and don't forget to subscribe to NORMA's YouTube channel!
The hunting experience is about so much more than just the hunt itself. When the excitement and pulse from the hunt has begun to worn off you have a rich resource in the meat to take care of. Game meat is climate-smart, free of antibiotics and other foreign additives and the animals are born free and has been living wild in nature for their whole life. And surely it is a special feeling when the meat you eat and serve to your guests is something that you have carried home all by yourself, from field to plate.
The breathtaking mountainous areas in Norway is home of the wild reindeer. In this hunting series you get to tag along with Swedish hunters Staffan Johansson and Stefan Vänersand when they prepare for their epic hunting adventure – and finally face the mythical animal.