We've done our part / Now it's up to you

Together into the future

For nearly 120 years, Norma has been the microbrewery of the ammunition industry. Care, passion, quality, and an endless search for the “perfect bullet” makes this a particularly relevant analogy.

Producing advanced ammunition at this highly technological level is a demanding process that incorporates deep respect for this ancient craft and a genuine passion for the world of hunting and marksmanship. 

For more than a century generations of Norma employees have developed and fine-tuned the methodology and processes in the production of our ammunition. We are proud to offer you exceptional products that perform at the highest standards and levels compared to any bullets manufactured in the world today.

However, we would be nothing without you pulling the trigger. There is no such thing as a “magic bullet”. There are numerous factors involved in a perfect shot. The projectile itself, weather, wind, gravity and most of all the shooter himself. We provide you with a world-class product, 120 years of experience in the field, and our genuine belief that we can aid you in the ability to fulfill your dreams. The rest is up to you.

This year, we launch our new brand concept: NOW IT’S UP TO YOU.

What this really means is that we acknowledge the fact that a perfect shot is a combination of both products and skills, and we wish to provide you with both. That is our mission! 

Together we'll share knowledge and inspiration

Together we'll share knowledge and inspiration

Our concept, NORMA ACADEMY, is where we share our inspiration and knowledge in the demanding world of shooting. Our mission is to make you an expert, because experts make sure that they choose the right products for the job. It is not our place to say that we are the best. There are many excellent bullets to choose from in the world today. However, we believe that it is vital that you possess the knowledge needed in order to understand the subtle differences between those bullets. We want to be a part of your journey because we believe that succeeding together is the most satisfying feeling in the world. That satisfaction will keep us working hard every day for the next 120 years.

A new source of inspiration

A new source of inspiration

With our newly developed BALLISTIC APP soon to be released, we aim to provide you with the opportunity to delve into the exciting world of ballistics. This is the world that we work and live in every day. Using our new app can raise your comprehension of all the factors that contribute to a perfect shot. While simulating the results, you gain an understanding of the intrinsic world of ballistics, and we hope that you will also share in the pleasure we experience every single day working in this field. 

Made in Sweden

Made in Sweden

Our Scandinavian heritage is important to us. It’s not an easy task gaining the trust of a Nordic hunter. Nature in our countries is harsh and demanding, as is our fauna. The art of hunting has deep roots in the psyche and culture of Scandinavians. Being a hunter is a privilege in which you enter an unwritten agreement with Mother Nature to honor her existence each day that you walk out the door and into the forest. Being a central part of that culture is something to be valued and is never taken lightly. Your choice to trust us is the fuel we thrive on to feed the evolution and development of our craft. That is what we want to share with you. And when we’ve done that… then the rest is up to you!