For more than 100 years small arms ammunition has been manufactured at Norma Precision AB in Åmotfors. This means that more than a century of industrial tradition and know-how is supporting a very mature product, according to marketing theory. And most important, hunters’ and shooters’ experience has always had a strong influence.

In a moment of insight, a former Norma production manager once stated:

“a circuit board is a very complex product, which is easy to make, and a cartridge of ammunition is a simple product, which is difficult to produce.”

Nothing could be more true. A cartridge is put together using many variables, and they have to be tuned to perfection for each batch and each production run.

It takes skill and experience to do this, as much as it takes superb engineering to keep the machines holding tolerances of thousandths of a millimeter, day in and day out. First class employees, tradition and solid know-how – these are what make the cartridges produced in Åmotfors number one in quality and what make Norma one of the greatest names in the trade.

Quality is constantly monitored and rejects collected, are the basis for continious improvement.


ISO 9001:2015

Norma was first certified in May 1999 with the SS-EN ISO 9001:1994. In March 2018 the certificate SS-EN ISO 9001:2015 was renewed



Norma is proud official purveyor to H.M. the King for many years.